You have now uploaded most of your content, organized it, had a few ah-ha moments in putting it together and are generally pleased with the overall flow of your website. Now you can add some spice to your message.

Review the website with your graphic designer. Show him or her how the website meets the goals that you have set for it and point out some interesting elements to which attention could be drawn. Focus on the main message, but also on other, perhaps smaller yet important bits that might peak your visitors’ interest.

The more organized the website is before you hand it over to the designer, the more freedom and space he or she will have to creatively bring your goals to life within your parameters.

On the other hand, completing the design before the content is fleshed out could substantially limit how impactful you could make that content—a better organization could be ruled out. Alternatively, a new design would need to be generated and re-implemented, adding cost to the project.

Still, the right design may not be crafted on the first try. Work together with the designer until you arrive at a design that works.

Once the design is finalized, hand it over to the technical people to move your project to Step 4 - Implement Website. You’re only one step away from a website that complies with industry standards and is search engine-friendly.